10/24/2005 at 01:00 PM EDT
Donald Trump pulled in $1.5 million on Sunday – but not by selling real estate.
The million-dollar (or billion-dollar, depending on whom you ask) mogul was trading in advice, much the same as he offers on his hit TV show, The Apprentice, the New York Daily News reports.
An estimated 6,000 people flocked to hear Trump speak at a real estate seminar in New York City sponsored by the Learning Annex, hoping his golden touch as an entrepreneur would rub off on them. Tickets for the event cost $100 to $500.
In his speech, for which he was paid a reported $1.5 million, the dealmaker offered such nuggets of wisdom as: "When somebody challenges you, fight back. Be brutal, be tough. Just go get them."
Trump certainly "got them" when it came to his fee, which amounted to $25,000 per minute. When asked whether he merited that much money, Trump responded in typical Donald fashion. "And then some," he told the New York Post.
Among the other bits of advice Trump bestowed on his audience: "Never give up," "Be lucky" and "Don't trust anyone."
That last piece of advice extends even to close advisers, according to Trump. "Get the best people and don't trust them," he said. "Work with them, but they have to have respect for you."