12/28/2005 at 08:00 AM EST
His name is certainly familiar, but as Kevin Federline states on his brand new Web site, kevinfederline.com: "I don't think we've been formally introduced."
As the former backup dancer and aspiring rapper goes on to say, "My name is Kevin Federline. I'm 6 feet tall, have brown hair and brown eyes. I enjoy horseback riding, long walks on the beach and the wind whipping through my hair. Ha ha ha."
Federline, 27, also does not skirt the rumors that his marriage to Britney Spears was on the rocks. In fact, he opens his Web message with a flashy montage of tabloid headlines and news clips about the reputedly troubled union, underscored to an audio track of his rapping, "Keep messin' with my family and you're through."
It should be noted that on her official Web site, Spears, 24, plugs her husband's new cyberspace presence.
Back at Federline’s site, once the news briefs disappear from the screen the message says: "Now that I have your full attention, never judge a book by its cover." This is followed by, "I'm coming ... 2006" as a graphic shows a champagne bottle popping its cork.
Federline's new hip-hop album, The Truth, is due out next year.
As for his personal message to visitors to his site, Federline promises "a lot more information and updates," which, he says, "will provide you with the opportunity to get to know who I really am."