The Paris Hilton Way
If anyone knows how to sell herself, it's Paris Hilton, who made all the right moves in Miami at her record release party. Couch dancing? Check. Deejay schmoozing? Done. Four-star review by self? Of course. "The album is sick," Hilton told the crowd at local nightclub the Fifth during the Winter Music Conference. "I can't wait for everyone to hear it." Some of the lucky few who got a preview listen: Destiny's Child's Kelly Rowland, Venus and Serena Williams, Three 6 Mafia, Tyson Beckford and DJ Paul Oakenfold, who spun remixes.Caught in the Act

Malibu Media
Sean Penn and pals, partying at Las Vegas hot spot Body English until about 2 a.m. during the club's Sunday School night, where dancers wear Catholic schoolgirl outfits.
The Office's Ricky Gervais, giving a talk to the intellectual circle the Oxonian Society in New York City and telling PEOPLE about his new hobby, the podcast: "It's my favorite thing I do at the moment, just sitting in a room talking rubbish."
By CARRIE BORZILLO-VRENNA, DOROTHY CASCERCERI, ISOUL H. HARRIS, BARBARA SANDLER and JON WARECH





















