Meredith Vieira Boosts Today Ratings
Looks like she doesn't have to worry. Vieira's Wednesday debut on NBC's 53-year-old morning show gave the already top-rated Today even higher ratings, with more than 6.9 million viewers tuning in – the best numbers since Katie Couric's farewell in May – according to Nielsen Media Research.
That put Today well ahead of its chief rival, ABC's Good Morning America, which claimed 4.4 million viewers – giving Today its biggest lead over GMA since August 2004.
It also was, with the exceptions of Couric's last day and four days during this year's Winter Olympics, the most-watched Today since December 9, 2005.
Vieira's successor on ABC's The View, Rosie O'Donnell, also had reason to celebrate. Her first five days gave the show its best-rated debut week ever, and best among women ages 18-49 since February 2005, Nielsen says.
Meanwhile, on CBS, Couric's Evening News – which finished in first place last week, when she took over the anchor chair – experienced a major ratings dip on Monday, only to rebound on Tuesday.