Streep and Bennett
Patricia Giniger Snyder/Rembrandt Films
Tony Bennett and Meryl Streep on Wednesday launched a national TV campaign to bring aid to war-torn Darfur.
"Don't be distracted. Don't turn away. Don't be overwhelmed. Don't be too busy. Don't delay. Darfur can't wait. Go to www.unrefugees.org,
" Streep says in new public service ads.
Streep and Bennett are appealing to Americans to donate to USA for U.N. Refugee Agency's relief effort, which provides food and shelter for the millions of people who have fled their homes since fighting broke out in the Sudanese region in 2003.
"They say the situation in Darfur is deteriorating. Let me translate: People are dying.
We must do more than just watch the news," Bennett says in the ads, which feature his song "If I Ruled The World."
"There's too much super greed in the world," Bennett tells PEOPLE exclusively. "We're in the age of super greed right now. And it's great to receive, but it's much better to give. When you give, you get so much back."
U.N. aid workers have established 12 refugee camps, 33 women's shelters and 11 youth centers for those displaced by warfare in Darfur. One hundred percent of donations made to the Refugee Agency will go toward providing emergency relief to the victims.