08/08/2007 AT 04:00 PM EDT
Southern gentleman Brad Womack is ABC's newest Bachelor
, the network has announced.
Starring in a reality series about romance – the 11th edition of the matchmaking show – is a drastic change for the Atlanta-born, Texas-reared 34-year-old, who spent his 20s working in the oil fields of Louisiana, North Dakota and California.
But perhaps it's not so
different from tending bar, which is how he began his rise to success. Working with his brothers Wesley and Chad (his twin), Womack saved enough money to purchase his first drinking establishment in 2001. He now co-owns four bars with his brothers – both of whom are married – and resides in Austin. (He and the brothers are featured on the MySpace page
for one of their bars, The Chuggin' Monkey.)
Already, the show has dubbed him "The Bachelor
's own McSteamy" and claims he is "sincere" and "optimistic" about finding his wife.
Womack is set to wrangle his perfect match among 25 eager women he'll meet in the Monday, Sept. 24, premiere (9:30 p.m. ET).