Picks and Pans Review: Now Is the Time
Maybe there's something to do with crooning about beer all the time that ruins anyone's ability to sing anything else. Rawls, who for several years has been singing for his supper as the jingle meister on a series of TV and radio commercials for a major brewery, certainly seems to have lost his touch with real songs. While his plush baritone is still a wonderful instrument, he seems on this album to be barely going through the motions, even when he's singing such songs as (Will You) Kiss Me One More Time, and Now Is the Time for Love. The material, too, which includes two songs by the hyperprolific James Mtume and Reggie Lucas, ranges from listless to soporific. Sorry, Lou, but this raspberry's for you.
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