updated 11/26/1984 AT 01:00 AM EST

originally published 11/26/1984 AT 01:00 AM EST

Actor Jeff Bridges looked pretty scruffy in The Last Picture Show and a few of his other early films. Nowadays, some people see Jeff in a new light. The Men's Fashion Association presented him with an American Image Maker Award during a ceremony at New York City's Sheraton Centre. Normally clad in faded jeans and a T-shirt, Bridges donned a designer tux to accept the honor. Nonetheless, he expressed some doubt about his abilities as an image maker. "I don't like to dress myself," he admitted. "I get confused by my own closet."

While inviting Clint Eastwood to participate in his Las Vegas celebrity tennis tournament, comedian Alan King couldn't resist asking the movie tough guy the secret of his unsmiling success. "You hardly say a word in your movies, and they make millions," said King. "How do you explain that?" Replied Eastwood—laconically, of course—"I've always believed that one gun is worth a thousand words." Well, shoot.

Andy Warhol autographed "I Love New York" souvenirs, designer Mary McFadden sketched a new dress for the Statue of Liberty, and ABC newsman Peter Jennings offered a reel of good news. All of these symbolic gifts from celebrities to the City of New York went on display at the hip-and-so-hot Big Apple nightspot Area, during a benefit party for the Brooklyn Academy of Music. Bianca Jagger proved most willing to give of herself for the cause. She brought her exercise coach. Radu, to express her wish that all New York City employees would be given time for daily workouts. "I find that exercise keeps me sane and calm," says Bianca, who stretches daily with Radu. To prove her dedication, she jumped on an exercise bike and—wearing a black evening gown, a jeweled barrette and sparkling earrings—pedaled before flashing cameras. "Endurance is her strong point," said Radu.

It happens to the best of us. You get older, you get sentimental, you get excited about college reunions. Linda Lavin, who has announced her decision to leave TV's Alice after nine seasons, went back to Williamsburg, Va. for her 25th reunion at the College of William and Mary. A big woman on campus, Lavin received an honorary award and served as grand marshal of the homecoming parade. "I never wanted to be that old person who came back," says Linda. "But I figure if you wait long enough, you can be homecoming queen."

To raise money for multiple sclerosis, popster Cyndi Lauper helped run a New York City UGLY (Understanding, Generous, Lovable and Youthful) Bartender Contest. Contributors donated money to the cause in honor of a bartender with those qualities. Cyndi sounds as if she's eligible for the UGLY Bargoer prize, if they ever give one. "When I'm home, I don't go to bars a lot. But when I go out, I'm usually in disguise," Lauper says in her now-famous squeaky voice. "I find the glasses with the nose and the mustache to be one of the best disguises. Yeah, you know, the glasses that you buy with the eyebrows. That works best. I go out like that and nobody bothers me. They stay away from me. I mean, would you go and talk to someone like that?"

The Wall Street Journal reported that Charlton Heston spoke with political consultants about plans to compete for the Senate seat of California's Alan Cranston in 1986. But the larger-than-life actor denies the story. "I've already been president twice," says the man who played Andrew Jackson in two films. "Why do I need to run for office?"

If anyone wants country singer Louise (Goodbye Heartache) Mandrell's autograph, the line forms on the left. Literally. Ever since an unruly crowd frightened her a while back, Barbara Mandrell's kid sister refuses to sign autographs until fans form a line, single file.

Though NBC's Hunter suffers from discouraging ratings, former NFL defensive end Fred Dryer still enjoys playing a cop in the series. Says he: "I like facing life—and the television camera—without a helmet."

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