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UPDATED 01/07/1985 at 01:00 AM EST Originally published 01/07/1985 at 01:00 AM EST

"Beauty," wrote Shakespeare, "is but a vain and doubtful good." Obviously Bill never worked as an adviser to the publishing industry. Ever since the smash success of Beverly and Vidal Sassoon's A Year of Beauty & Health, which was on the bestseller lists for 28 weeks in 1976, beauty and fitness books have looked mighty good to the publishers. This year the genre has spread out like the bottom of a sedentary non-aerobicizer. Most of the 10 books reviewed below by Gioia Diliberto are by celebrities and focus on how to achieve more or less instant glamour. Unlike most of history's poets and artists, these professional hunks and cuties claim that beauty is both definable and available to everyone, regardless of age, sex or bone structure.

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