Q) What becomes an ad campaign most?
A) Rich, elegant women who usually don't stoop to crass commercialism. At least that's the philosophy of New York advertising ace Peter Rogers, who also handles Blackglama mink's famous "What becomes a legend most?" campaign. For his latest client, La Prairie skin care products, Rogers has recruited as models a team of A-list socialites—including San Francisco's Ann Getty, New York's Judith Peabody and Houston's Lynn Wyatt—by donating $50,000 to each woman's favorite cause. Rogers' newest enlistee is his Princesse de résistance: Monaco's Stephanie, who'll appear in a La Prairie ad in Vogue's March issue. Persuading the women to pose was "very difficult at first," says Rogers. "Now everyone wants to know why they haven't been called. The phone is ringing off the hook."
You've heard the record and you've seen the videos. Now get ready to see the movies—perhaps as many as four of them. Pop princess Madonna has a cameo role in the new film Vision Quest, produced by Peter Guber and Jon Peters, as well as a feature role in their comedy, Desperately Seeking Susan. Apparently unable to get enough of each other, the threesome is already talking about making two more films. Incidentally, although Vision Quest is being billed as Madonna's film debut, the singer says otherwise. Long ago, in a Super 8 film made by a fellow eighth-grader in Bay City, Mich., Madonna, née Madonna Louise Ciccione, had an egg fried on her stomach.
Celeb fitness books have gone from the ridiculous (David Brenner's workout parody Revenge Is the Best Exercise) to the sublimely ridiculous. Take Dallas star Deborah Shelton's planned diet-nutrition book How to Look Great and Still Keep Kids from Putting Things in Their Mouths. Deborah came up with that catchy title, she says, while "I was putting on my makeup in the mirror and saw in the reflection my 4-year-old daughter very carefully and methodically eating my rubber tree." This book won't offer busy moms any shortcuts at dinner time. Deborah, who enjoys Japanese cooking, serves it with theatrical flair. She says, "My daughter and I dress up as geisha in kimonos with Kabuki makeup, and we sit at low tables on the floor." But all the kid really wants for dinner is a rubber tree.
Flying back from President Reagan's Inaugural, Arnold (The Terminator) Schwarzenegger was full of beans—specifically, the presidential jelly beans that were distributed to guests. Feeling frolicsome in the first-class section of the L.A.-bound flight, he began lobbing beans at fellow passengers. One woman responded by trying to catch the missiles in her mouth, until her friend playfully—or very recklessly—threatened to terminate Schwarzenegger. Arnold, ever the gentleman, switched targets and promptly beaned another passenger on the forehead. The innocent victim, Tom Selleck, smiled wanly.
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