So What If One's Born Every Minute? Charlie Carr's Suckers Are Good for the Sole
Admittedly, Sole Suckers may look just a little too basic for some customers, who can't believe that a shoe with no visible means of support won't simply flop off when put to the test. That's where model Diane Beers comes in. She's the designated Sole Sucker wearer at Hilo Hattie's and several other Hawaiian tourist shops. "My favorite part of the job is running up and down the aisles for the customers," she says. Beers has no trouble keeping her Suckers on; the secret is the patented adhesive, which sticks to her feet without leaving a residue. "The magic combination is clean, dry feet and clean, dry sandals," says Warren. No problem, says Beers. "I've used Comet and a scrub brush, and it hasn't affected the adhesive. You don't want anything to come between your skin and the shoes."
Naturally, Charlie Carr feels the same way. Living comfortably in Lanikai, just outside Honolulu, he looks on with paternal pride as a factory in L.A. churns out his footloose footwear, which costs $9 a pair in Hawaii. More than a million pairs are already out there somewhere, and distributors and foot fetishists in all 50 states are gearing up for a long strapless summer.