When You're Truly in Dire Knead, Line Up at the Cheese Board with Berkeley's Well-Bread Upper Crust
Although many of the regulars represent the nouvelle materialism, the owners hark back to the university town's radical days. The 20-year-old Cheese Board is owned and operated by a collective of 23 people, among them an opera singer, a carpenter, a former cab driver and one professional baker. All earn $12 an hour and meet monthly to discuss the business. The store grossed $1 million in real dough last year and donated much of the profit to grass-roots organizations.
Indeed Berkeley's counterculture sensitivities live on. Steve Sullivan, owner of the competing Acme Bread Company, finds a yuppie breadline at his door an embarrassment. Refusing to be photographed in his shop, he declared he would rather be serving the masses.