Fizz-Biz Whiz Randy Miller Leaps into High-Rise Hype
Success, like effervescence, often goes to one's head. Consider the case of 22-year-old Randy Miller, president of a company called Original New York Seltzer. Madcap mogul that he is, Miller has taken to leaping off tall buildings to advertise his product.
Last month Miller swan-dived 10 stories off a West Hollywood hotel into a giant air bag featuring his company's logo. "I always wanted to be a stuntman," says Randy, "and I saw this as my chance." While Miller's means of getting the jump on the competition may strike some as extreme, his enthusiasm is understandable. Just four years ago Miller's company was a father-and-son operation. Today Miller and his father, Alan, employ 51 people, and 1986 sales figures hit the $100 million mark.
Original New York Seltzer is the brainchild of Alan Miller, a former aeronautical engineer. Alan's grandfather was a Czech immigrant who sold homemade seltzer from a horse-drawn wagon in Brooklyn, and Alan decided to resurrect the family business as a career opportunity for his son. "Randy was going nowhere," says his father. "I figured if I gave him something to work on, it would straighten him out. We dug up the old family recipes, added a dose of modern science to clean up the product, and off we went. I developed a rapport with my son that wasn't there before." The Millers' seltzer now has an army of fans, including Sylvester Stallone, who had it written into his Over the Top contract that 250 cases of Original New York Seltzer must be delivered to him on location.
Alan Miller, who lives in the building Randy used as a launching pad, didn't exactly approve of his son's stunt but says, "Dissuading Randy from leaping from my hotel was impossible. The guy lives on the edge." Over the edge is more like it.
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