Those Who Want to Clean Up TV Face a Real Challenge in Cable's Slop-Happy Kids' Show, Double Dare
updated 10/19/1987 AT 01:00 AM EDT
•originally published 10/19/1987 AT 01:00 AM EDT
With its patented gooey format, Double Dare keeps viewers stuck to the tube. Since its debut on cable last October, DD now reaches more than 34 million homes and frequently pulls a 10 rating in a market where a 6 or 7 is considered wildly successful. "We're a major cult hit," says executive producer Darby, citing the 1,700 fan letters a month and the DD fan clubs on the Cornell and Ohio State campuses.
Actually the show's real appeal may lie with an age group even older than college students. On a recent celebrity edition, Danny (Who's the Boss?) Pintauro and his dad, John, competed with Freddie (Kate & Allie) Koehler and his mom, Marilyn. The kids had fun, but Freddie's mom enjoyed it the most. "I put whipped cream in his face and washed his head with green slime," Marilyn gleefully recalls. "It's like parents' revenge."