Picks and Pans Review: The 1987 Clio Awards
Commercials aren't all bad. Not only do they subsidize most of television, giving us free entertainment all day every day, but they also do make an occasional contribution to video art. Isn't the world a little richer now, thanks to the Dancing Raisins? You bet it is. So it's about time that TV paid tribute to the folks who pay the bills. And here is an attempt to do just that with a special featuring the commercials that won this year's Clios (the Oscars for ads). But it's flawed. There aren't nearly enough commercials. Too many of the ones we do see are old. (I had hoped that I'd live to the end of my days without ever again having to hear that damned kid whine "I want my Maypo.") And the show is filled with insipid scripted banter from the mouths of L.A. Law's Jill Eikenberry and Michael Tucker. "Commercials," she intones, "signify an important American privilege—freedom of choice." Yeah, yeah, yeah. The special makes the mistake of trying to upstage its stars—the commercials. But the stars still shine through. You see the Raisins, Michael J. Fox and his photocopied Pepsi, an inspired Henry Weinhard beer commecial and some magnificent foreign ads. It's a start. But next year I hope they can give us a show as good as the ads they're celebrating.