The Revenger Offers Drivers a Shot at Life in the Blast Lane
updated 12/14/1987 AT 01:00 AM EST
•originally published 12/14/1987 AT 01:00 AM EST
So far, the Revenger has blown off a lot of steam; since shipping began on Nov. 2,70,000 have gone out to retailers' shelves. That's relieved a lot of tension for David McMahan, 29, and Mike Grubbs, 30, who were fairly frustrated novelty peddlers until coming up with this gizmo. "We'll sell more of these in two months than anything else we've sold in two years," says McMahan, creative force behind Express Yourself, Inc., based in Charlotte, N.C. The two friends (Grubbs is the business brain) from the University of North Carolina say they expect to gross more than $10 million by the end of 1988. Bullock's department store in Los Angeles originally ordered 528 Revengers, then called a week later for 2,000 more ASAP. Not all of them went on sale. Bullock's executives use their Revengers to censure and heckle each other during weekly meetings. With Macy's, Bloomingdale's and Art Explosion among the other stores hawking the Revenger, tradespeople are calling it the hottest new Christmas item since Santa Claus started stuffing stockings.
Resembling an upscale radar detector, the gadget retails for up to $24.95—which might seem a bit much for a palm-sized piece of plastic that costs less than $10 to manufacture. But, hey, it's a fair price to pay for playing Rambo without guilt.