Picks and Pans Review: The California Raisins

updated 12/28/1987 AT 01:00 AM EST

originally published 12/28/1987 AT 01:00 AM EST

The VCR and remote control are bad news for bad commercials (and bad shows). These days if we don't like what we're watching, we just hit a button and fast forward or watch something else. So smart advertisers (like wise producers) are fighting back with quality. A case in point: In a mere minute, the California
Raisin Advisory Board, its ad agency and Claymation transformed the lowly, wrinkled raisin into a singing, dancing sensation and gave us a commercial too good to zap.

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