Shopping Around for a Big Idea, An Ad Agency Pushes a Supercart
updated 04/11/1988 AT 01:00 AM EDT
•originally published 04/11/1988 AT 01:00 AM EDT
Chariopub undraped its creation at the Wiz, a new Paris nightclub whose decor includes a bar made from gas cans and tables made from bathtubs. The supercart seemed to fit right in. "It was great," says the ad agency's commercial director, Eric Narcy. "Some of the top people in Paris advertising were treating a shopping cart like it was the best thing made out of metal since the Eiffel Tower."
Not everyone was impressed. "We spent a lot of money decorating this place," says a bartender at the Wiz. "Then a shopping cart comes along and steals the show."
He can rest easy. Booked by Citroen, the cart will be displayed outside their showrooms until September with a giant automobile ad on its front. Whether Chariopub can get new advertising for its normal-size carts remains to be seen. The supercart, however, is on a roll.