An Illegally Parked Rolls Foments a Furor on Rodeo Drive
updated 11/14/1988 AT 01:00 AM EST
•originally published 11/14/1988 AT 01:00 AM EST
Spellerberg, whose art gallery features bronze figurines of bucking broncos and spear-wielding Indian chiefs, revels in his reputation as the Rolls renegade of Beverly Hills. But other merchants on posh Rodeo Drive, where rent for a small boutique runs upwards of $15,000 a month, have been irritated by his conspicuous presence. Soon after Spellerberg took over the parking space last February, supplying his chauffeur with rolls of quarters to feed the meter, his neighbors began to grouse. They complained that the Rolls attracted camera-toting tourists who upset their upscale regular clientele. Beverly Hills police began to routinely ticket the Rolls, sometimes as often as six times a day.
Even though Spellerberg claims to have paid $13,000 in fines, Beverly Hills assigned five attorneys to his case and won a preliminary court injunction ordering him not to park his Rolls in front of his gallery for more than one hour at a time. Undeterred, Spellerberg hired additional chauffeurs to rotate his five Rolls-Royces in an hourly parking shuffle. For now, Beverly Hills appears to have been outmaneuvered. "Everyone wants to fight city hall," says Spellerberg, "and this is my time."