07/31/1995 at 01:00 AM EDT
THE FAMOUS SURNAME CONJURES up images of smoking jackets, hot tubs and centerfolds—but rarely weddings. After all, Hugh, 69, the now-retired founder of Playboy magazine, spent 30 years as America's most famous bachelor between the time he divorced his first wife, Millie Gunn, 69, in 1959 and married model Kimberley Conrad, 31. And, until recently, some wondered whether Hefner and Gunn's daughter Christie, 42, the CEO of Playboy Enterprises, would ever step out of the boardroom long enough to find a spouse. But on July 15 in Chicago, Christie exchanged vows with lawyer Bill Marovitz, 50, following a four-year courtship. "Work has been the major force in her life, and this relationship puts more balance in it," says her father, now writing his memoirs. "Christie's very driven. She's cut from the same cloth as I am."
For Christie, the fabrics that mattered most at the University of Chicago's Rockefeller Memorial Chapel were beaded satin and organza flecked with 24-karat gold—the components of a gown designed by New York couturier Bob Evans. "I had tears in my eyes, but I didn't want to test my waterproof mascara," joked Hefner of her walk down the aisle. "More than anything, I had a sense of serenity."
That's a feeling, friends say, that has been long in coming. "Christie has mellowed," says bridesmaid Roxanne Decyk of her friend, who, as Playboy's president since 1982, has pulled the firm from a fiscal tailspin by emphasizing media projects and dumping clubs and casinos. "She's achieved a kind of peace." Or maybe it's more of an afterglow. Consider the comment of sex therapist Dr. Ruth Westheimer, one of 400 guests—along with jazzman Herbie Hancock and Chicago Cubs legend Ernie Banks. "The way they looked at each other and touched," she says, "I know they don't need me."