Lucky Vanous

Lucky Vanous

UPDATED 05/09/1994 at 01:00 AM EDT Originally published 05/09/1994 at 01:00 AM EDT

The TV commercial, for those just back from Mars, shows three yuppettes steaming up a window ogling a shirtless construction worker on his diet Coke break. Though much ink has been spilled about the reverse sexism of women leering, even more has been devoted to asking: Who is this guy?

The pop-top phenom is Lucky Vanous, 33, a part-time political science student whose towel-dried, square-jawed cragginess makes him modeling's Man of the Moment. He was picked from a field of 35 applicants, says casting director Karen Kayser, because he's "not aloof. Approachable is the key." Says actress Susan O'Neill (the ad's bespectacled admirer): He's "almost in denial about how good-looking he is. I don't think he gets it." If he doesn't, it will get him. Already, says Lucky who earned the basic $415 day rate for the ad, "it's been completely crazy. Every network and studio has called. I haven't had time to take it all in."

The Nebraska-raised model, who was named Lucky by his flamboyant nightclub-owner father, served in the Army from 1979-82, where he became one of 700 elite antiterrorist Black Beret Rangers. "I went in an undisciplined kid," he says of the experience. "When I got out, I had learned so much about myself." He wandered into modeling a decade ago when he accompanied a friend to an audition and was signed himself. Married to model Kristen Noel, 28, and living in a Manhattan apartment, the 6'2", 190-lb. Vanous is wary of cashing in on his success by doing calendars or posters ("junk stuff"), but does do a turn May 5 on NBC's Wings (as a hunk, natch). Ironically, Coke has no sequel currently planned for the ad that started it all. Marvels Vanous: "Everyone in America is sitting on their couches waiting for the next one." Come on, Coke, the country's working up a thirst.

Your Reaction

Follow Us

On Newsstands Now

Robin Roberts: How Loved Saved Me
  • Robin Roberts: How Loved Saved Me
  • Emma and Andrew: All About Hollywood's Cutest Couple
  • Prince George! More Yummy Photos

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine


From Our Partners

Watch It

Editors' Picks

From Our Partners

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters