Dial M for Movie
The idea for Reel Review was suggested by a friend confused about which movies to allow her 14-year-old to see. Kissack, herself the mother of Zach, 21, a college student, and Erika, 24, an aspiring actress, believes the MPAA ratings aren't adequate because they don't explain why a movie has been rated, say, PG-13 as opposed to PG or R. "Some people are bothered much less by sex than violence," she says. People with phobias might not want to see a movie with scenes shot at high altitudes or in cramped spaces. A lot of first-daters, meanwhile, simply want to avoid embarrassing cinematic steaminess.
Every Friday morning, Kissack drives to nearby Rochester, N.Y., and goes from theater to theater viewing new films. Saturdays, she records her reviews in the optometry office of Barry, her husband of 28 years. Despite the healthy response from word-of-mouth and local publicity, Reel Review, says Kissack, has yet to turn a profit. But she has discovered one unexpected payoff: horror films. "I found I like a lot of those movies," she says. "They're disgusting and gory, but since I used to dissect cats when I was in college, gory doesn't bother me."
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