CELEBRITIES FEATURED IN PEOPLE often worry about their images, and so do we—but in a different way. In our Imaging department, $1.9 million worth of state-of-the-art Scitex computer equipment marries words to photos and polices the quality of the pictures we print. "PEOPLE often features faces in close-up on our cover," notes Imaging manager Betsy Castillo, who set up the department last year. "If we're off just 2 or 3 percent in a skin tone, it makes a difference. With our equipment, the sharpness and quality of covers has improved."
In this dust-free facility, 12 specialists turn photographs into high-resolution digital "scans." They then merge the photos with text to make an exact electronic reproduction of the finished page. "With Art and Imaging working side by side, the closings are less frantic," says art director John Shecut Jr., who was so impressed with Imaging's first test run last year (the Betty Rollin cover, Jan. 20) that he immediately approved it for transmission to our eight printing plants.
Scitex also speeds production and creates pages for WHO WEEKLY, the Australian version of PEOPLE. (It can also superimpose images, as in the portraits above.) "With so much flexibility, we can experiment more," says editorial operations director Sarah Brody, adding that more last-minute photos can now be used. "The great thing is we still haven't fully used all the technology available," says Shecut. Thanks to our Imaging wizards, we'll be looking better every step of the way.
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