Picks and Pans Main: Tube

updated 01/13/1992 AT 01:00 AM EST

originally published 01/13/1992 AT 01:00 AM EST

Sometimes TV advertisers shoot a little wide of their target audience. Last week my 3-year-old son and I were watching the early afternoon weekday cartoon festival that Nickelodeon calls Nick Jr. In the space of a half hour, an ad with Suzanne Somers plugging the exercise device Thighmaster came on twice. Now I don't doubt that preschoolers are interested in achieving more shapely hips and thighs. I just question how many of these tykes have the credit cards at hand—or for that matter, the requisite dialing skills—to take advantage of this fabulous offer.

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