This isn't a book about Elvis, it's a book about us," photographer Scherman said when publishers told him they didn't want to do another Elvis book. And we, according to these pictures, have made Elvis one of our totems, right up there with Mickey Mouse, Marilyn Monroe and creatures from Mars, where for all we know Elvis is lonely tonight.
Scherman, who shot for the Peace Corps before he won a Grammy in 1967 for his album cover of Bob Dylan's Greatest Hits, noticed that Elvis images kept cropping up in his viewfinder—in a store window behind a couple kissing, on the side of a bus, etc. So he went looking and found that, indeed, Elvis is everywhere—everywhere tacky and commercial, anyway. Many of his pictures playfully tuck Elvis into the frame in a way that will divert Waldo junkies awaiting their next fix. (Clarkson Potter, paper, $15)