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UPDATED 07/20/1992 at 01:00 AM EDT Originally published 07/20/1992 at 01:00 AM EDT

How much football can one person watch?

We'll find out this fall. ABC will offer its usual Saturday afternoon schedule of regional college games. But for 11 weeks, ABC will also present a menu of games via pay-per-view cable. This may seem an odd marketing concept, like trying to sell sand at the beach. After all, no major team sport gets the saturation TV coverage college football does. It probably won't generate big bucks for the network, for the same reason NBC is experiencing such meager sales of its Olympic Triplecast offering on pay-per-view in the weeks before the Barcelona Games: Why would anyone pay for something they can already see so much of for free?

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