Picks and Pans Main: Tube

updated 01/21/1991 AT 01:00 AM EST

originally published 01/21/1991 AT 01:00 AM EST

TV commercials try to be in season. So during the first few days of January, with New Year's resolutions still fresh, viewers were subjected to a nearly unbroken string of weight-loss ads. But wait. What if advertisers have gotten so sophisticated that they're beaming different, individually tailored spots into everyone's house? What if I'm watching liquid-diet ads, for instance, while you're feasting on commercials for Swiss Miss and Mallomars?... Sorry, a bit of paranoia sneaked in there. Of course, we all receive the same programming. You are getting commercials for L. Ron Hubbard's Dianetics seven times an hour, aren't you?

From Our Partners