SNAPS ONE ON TO JOG. Julia Roberts
dodges paparazzi in them. George Bush wears them fishing. Pro football players prowl the sidelines in jungle-striped versions. Some people even play baseball in them.
Like America's national pastime itself, baseball caps are beloved by people of every brow level. And just about every brow seems to sport one. Seven of every 10 hats sold in the U.S. are baseball caps—sales this year are expected to reach $2.2 billion. "The baseball cap is not a trend, it's here to stay," says Susan Tildesley, director of the Headwear Institute of America. "It's the T-shirt for the head."
Baseball caps are comfortable, often adjustable, wearable by both sexes and blessedly affordable. Okay, so Chanel makes an $810 model in quilted black leather, but folks with street smarts prefer the $25-or-less real things, preferably in black and boasting their favorite team logo. If you believe the fashion press, just weeks ago football's L.A. Raiders were the team of choice, but today it's baseball's Chicago White Sox, who have left their official insignia on half a million heads this season. Now that's major league.