10/08/1990 at 01:00 AM EDT
"Coldly, sadly descends/ The autumn evening," wrote dour 19th-century English poet Matthew Arnold. A fine enough observation for its time, but if Matt were with us today, he might well change his tune, because the fall in these parts has become synonymous with—new product! Yes! New TV shows, vying for the advertiser's top dollar. New movies, contending for Oscar nominations, New books, competing for a place on holiday shopping lists. We've got season change down to an economic science, and this week the presence of fall is evident nearly everywhere in the charts. Martin Scorsese's molto serious Mafia drama, GoodFellas, is No. 1 at the box office, a prime example of adult-skewed fall film fare. On the book lists, autumn is represented by two football tomes: Bootlegger's Boy by former University of Oklahoma coach Barry Switzer and Tom Landry by the ex-Dallas Cowboys coach. The first week of TV's prime-time wars brings several surprises: Cheers at No. 1, The Cosby Show down to No. 5 and CBS winning premiere week for the first time in six years. At Black Rock, at least, autumn is anything but cold and sad.