Steve Sawyer's New Pitch for Office Supplies Really Sings
(A PAD clerk answers; two sidle over to form a chorus.)
"Some actors drive taxis, just to survive
Others wait tables in crummy old dives
But we do it different, we sell office supplies
Er, could you be more specific?
(Okay, there are...) "Paper clips and pens,
Rolodex and dictionaries,
Letterheads and desks,
Envelopes and stationery."
"There's a desperate need for artists to be able to make a living without doing throwaway jobs," explains PAD president Steve Sawyer, 41, a singer-songwriter, who founded the company four years ago. "Artists have to deal with rejection every day. Here they're understood and receive encouragement as well as a paycheck." He anticipates $1.2 million in sales this year. "I'm still a dreamer," he says, "but now I consider this my stage."
Saleswoman Gemma Kochis, 28, an actress who claims to be "the Lauren Bacall of the office-supply industry," heard about PAD from a friend. "I thought, 'Sales, office supplies—yuck!' But it's the same thing you do with your career. You sell those paper clips the same way you'd sell yourself to a producer."