Alex, a former architect, and his wife of 23 years, a onetime art history teacher, first spied BADAs in 1987 in a Japanese catalog and within two years had become their U.S. wholesalers. As owners they offer their $200-$400 frames in platinum-, titanium- and gold-plated models and in styles ranging from '30s retro to ultramodern. Their success—a reported $20 million in sales last year—has changed the way they too see the world. Admits Alex: "I was wearing contact lenses until we got into this business."
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