updated 12/15/1997 AT 01:00 AM EST
•originally published 12/15/1997 AT 01:00 AM EST
And that is what he got: a seven-story, concrete-and-stucco, basket-shaped building, due to open in Newark, Ohio, in December, with office space for 500, a grand staircase and a pair of 75-ton steel handles that a Gulliver could grab on his way to a really big picnic. "This kind of marketing you can't buy," says Longaberger. He, on the other hand, can.