Thus were born Meanies, a dozen gross-out creatures including Hurley the Pukin' Toucan (who comes with his own...never mind), Fi & Do the Dalmutation (a two-headed dog) and Boris the Mucousaurus (you can imagine). Since their debut last October, Meanies, which sell for $5 to $8, have made getting yucky lucky for Rudin, 38, and Kushner, 35, whose profits at their New York City Idea Factory—even with ongoing royalty payments to Le Winter—have doubled. This month 7-Eleven will start carrying Teeny Weenie Meanies key chains, and several Meanies have been seen as desk accessories on recent episodes of Spin City. Says Kushner, single and a Manhattanite (Rudin, married, lives on Long Island): "We struck a nerve."
Apparently. In fact, Meanies—like Beanie Babies—are already turning into collectibles. Splat the Roadkill Kat—complete with tread marks on his back—now fetches up to $80. Still, when contacted by PEOPLE, a spokesman for the Beanie-making Ty Inc. claimed never to have heard of Meanies. Upon hearing that, Kushner responded with a typical Meanies singsong: "Nyeah, nyeah, nyeah-nyeah, nyeah!"