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UPDATED 02/07/2000 at 01:00 AM EST Originally published 02/07/2000 at 01:00 AM EST

William Shatner

As a rocker, Star Trek icon William Shatner never hit warp speed. "I've failed miserably several times," says Shatner, who put out infamously awful covers of "Mr. Tambourine Man" and "Lucy in the Sky with Diamonds" in 1968. "I did aspire to it until I found out I can't sing."

Sing, no. Spoof, definitely. Shatner, 68, pokes fun at himself by playing an aging rocker in 10 new VH1 Storytellers-inspired ads for Priceline.com. "It's a narrow line you walk between looking like a complete idiot and being funny," says Shatner, who croons in one spot, "If saving money is wrong, I don't want to be right."

The three-day shoot was "great fun" for Shatner, who has been shilling for the Web site, which offers discounts on airfares and hotels, since April 1998. The gig reportedly netted Shatner millions in stock options, although whether he's worth it, he'll never know: He hasn't seen the ads. "I can't watch myself," says Shatner. "It gives me great anxiety." Besides, he adds, "it's only a 30-second commercial and my reaction time has slowed down. By the time I change the station, it's over."

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