Style Watch

updated 09/05/2005 AT 01:00 AM EDT

originally published 09/05/2005 AT 01:00 AM EDT

Gather Round
Check out the latest look to hit a fashion bulls eye—the Solar dress from German designers INGWA; MELERO

PARIS HILTON out in L.A. in the summer Solar dress with crochet doily

ACTRESS CAMERON RICHARDSON at a magazine party in L.A.

ELLEN POMPEO in the fall version with leather cutout at a party in L.A.

*This style is available now, $282; www.shopbop.com

ENTOURAGE'S EMMANUELLE CHIRIQUI at an HBO screening party in N.Y.C.

Behind the Seams

STREET CHIC
Super-pregnant supermodel Heidi Klum is super-stylish in a Foley & Corinna tank and Ella Moss skirt out and about in Beverly Hills.

LASH SPLASH: Shu Uemura is remaking its cult favorite lash curler in 24k gold to celebrate the product's 15th anniversary. At the MTV Video Music Awards performers and nominees like Gwen Stefani will receive one, along with mascara and $1,000 mink lashes. Sarah Jessica Parker got hers early and keeps it "in my fashion vault!" On Aug. 26,100 preview kits with synthetic lashes go on sale....
Shu Uemura's Perfect Lash Luxe Set on sale this fall, $85; www.shuuemura.com

COOL CLICK: Ron Herman (who brought us stores where Lindsay Lohan, the Olsen twins and hip young things shop) is launching www.ronherman.com, with detailed clothing and fabric shots, mannequins and music. "We are providing that Southern California boutique experience online," says Herman....

DOING GOODY: Here's one way to have a brush with fame every morning—use one of the limited-edition pink Goody Ouchless hairbrushes signed by stars including Salma Hayek, Julianne Moore and the three leads of The Dukes of Hazzard. The autographed styling tools will be up for bid in an online auction from Sept. 1-Oct. 31, with proceeds going to Living Beyond Breast Cancer....
Bid on celeb-signed brushes Sept. 1-Oct. 31, www.goody.com

LINE ITEMS: Jessica Alba has a delivery on the way this spring. "I have a baby clothing line," confided Alba at L.A.'s Point De Vue Salon. "I've been buying baby clothes and [they're] boring. We're making clothing similar to what their stylish parents wear. A percentage of profits will go to orphanages and women's shelters."... On Nov. 3, Justin Timberlake will debut William Rast—a line of men's and women's jeans, tees and more with Trace Ayala and Danny Guez—at select Bloomingdale's and boutiques.

BCBG MAX AZRIA
Rodeo Drives new addition...

Raspberry-vodka cocktails, Svedka Flirts, flowed and so did the love: "Look at the eyes, look at the attitude!" gushed BCBG Max Azria's designer Max Azria about his muse Sarah Michelle Gellar. "Awww, I'm trying to get adopted actually," replied Gellar, who hosted the new BCBG flagship-store opening in Beverly Hills on Aug. 18. Stars like Nicole Richie, Garcelle Beauvais-Nilon and Sharon Stone showed up to celebrate and shop—partial proceeds benefitting the Friends of the Breast Program at UCLA.

Tennis Scentsation
Wimbledon champ Maria Sharapova knows all about the sweet smell of success, and she's decided to bottle it. Her new floral scent, she says, is for "women who want to smell powerful, glamorous and delicate."
Maria Sharapova perfume, 3.4 oz., $59; Macy' on Sept. 1, www.macys.com

MAKEOVER OF THE WEEK
Gentlemen may prefer blondes, but almost 60,000 online voters prefer Nicky Hilton as a brunette.

PEOPLE.COM
POLL RESULTS
90% Brunette
10% Blonde

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