Style Watch

updated 10/17/2005 AT 01:00 AM EDT

originally published 10/17/2005 AT 01:00 AM EDT

RETRO FITTINGS
Fifties-style frocks are full-skirted, pretty and perfect for the red carpet

BEYONCE in Tina Knowles for House of Deréon at Fashion Rocks in N.Y.C.

ANDREA BOWEN in Saeyoung Vu Couture at the Emmy Awards in LA.

JENNIFER LOVE HEWITT in D&G at the Emmys.

JESSICA ALBA in Monique Lhuillier at a premiere in Tokyo.

Behind the Seams

"I was going to wear this Michael Kors dress to the MTV VMAs, and then I ended up not going because of the hurricane. I wanted to wear it, and this was a perfect opportunity."
NICOLE RICHIE at Hollywood Life's Hollywood Style Awards in L.A.

GATOR AID: Celebs such as Teri Hatcher, Garcelle Beauvais-Nilon, Jamie-Lynn DiScala and David Arquette and Courteney Cox Arquette put their day jobs on I hold for a while to design one-of-a-kind Lacoste polos. They are being auctioned online through Oct. 24 in conjunction with Barneys New York in Beverly Hills, with all proceeds going to the Elizabeth Glaser Pediatric AIDS Foundation....
The Courteney Cox Arquette-designed Lacoste shirt and other stars' creations can be bid on at www.lacoste.com/usa.

LAUNCH SEQUENCE: Six years ago supermodel and Fashion Emergency host Emme launched a line of plus-size clothing, but her new line is for everyone. Starting Oct. 7, her collection me by Emme, day to evening looks, will be available at www.QVC.com in sizes 4 to 28. "I always wanted to do an all-inclusive line," says Emme. "Clothes that travel well and look comfortable shouldn't depend on size."...

IT'S ABOUT TIME: Celebs love Marc Jacobs's clothing, shoes and bags—so of course they're going to get all wound up about his new line of women's timepieces. "I love my Marc Jacobs watch because it reminds me of the perfect vintage watch," says Kristin Davis of her diamond-and-grosgrain piece. "It's small, dressy and beautifully made." Other stars who've got their hands on the watches, which range from $650 to $2,500, are Selma Blair, Kirsten Dunst and Sofia Coppola.

Marc Jacobs diamond-and-grosgrain watch, $2,400; 212-924-6126.

INTRODUCING Monica Ramirez

CLAIM TO FAME: A former pageant queen who filled a void in the Latina market with Zalia Cosmetics
ROOTS: A first-generation New Yorker by way of Peru
CELEB CLIENTS: Rosario Dawson, Marc Anthony
Zalia products $12.50-$26.50, www. zalia.com

As a makeup artist and onetime model, Monica Ramirez was tired of mixing products to complement her skin. "Latinas tend to have more of a yellow or olive undertone," explains Ramirez, 32. "Mainstream pink-based products look unhealthy and false." So in 2001 she founded Zalia, a line of cosmetics for Latina women. At first only available in two New York beauty salons, today Zalia is in department stores and for sale online. Ramirez, who has worked with Rosario Dawson and singer Reina, is now developing skin-care and fragrance lines. Her greatest pleasures, though, are working with Hispanic nonprofits, she says, and "speaking about makeup to Latina women who say, 'Finally, someone's thinking about us.' "

STAR TALK
Diane von Furstenberg opened her third U.S. store Sept. 29 on Melrose Place in Los Angeles. Celebs were on hand to rap about one of their favorite designers.

I can actually wear her clothes and not alter anything. I like the movement of them and—I have to be honest—as a person who buys her own clothes, I like the prices.
REGINA KING

My favorite piece of her is the good old-fashioned wrap dress. You can't get enough of those.
NATASHA HENSTRIDGE

Diane is really classic. I feel like you can throw on her clothes with anything. They're just easy to wear.
Actress MARSHA THOMASON

A High Note

She may have had a hit called "Foolish," but Ashanti is savvy when it comes to singing, scents and shopping. She just launched a fruity floral fragrance called Precious Jewel by Ashanti, and it's available at Wal-Mart, just where a fan buying her CD might discover it.
Precious Jewel by Ashanti Eau de Toilette, $28.50 for 1.7 oz; Wal-Mart

STYLE WATCH CONTRIBUTORS Danielle Dubin, Eleni Gage. Samantha Mclntyre. Dana Meltzer, Kara Murphy, Jenny Sundel

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