Forget bake sales, flea markets or even a car wash: When a cash shortage threatened to close the only hospital in Batavia, N.Y., last year, the town's Rotary Club promised to help bail it out by raising $250,000—a goal that called for desperate measures. Fortunately, Rotarian Rosalie Maguire, a 53-year-old insurance executive, had an epiphany: If a women's club in Rylstone, England, could make a killing for charity by posing tastefully nude—a stunt that inspired the 2003 movie Calendar Girls—why couldn't male Rotarians drop their drawers?
To the dismay of some neighbors, they could and they did. Released last month, the calendar features 13 pillars of the Batavia community (1 for each month plus a cover guy), ages 33 to 67, wearing a few strategically placed props and not much else. And while the cheeky pinups are selling briskly (more than a thousand so far at $20 per—enough, with additional fund-raising, to save the hospital), there's been a bit of backlash: Steve ("Mr. May") Hawley, 57, another insurance exec, reports that a 78-year-old client canceled her policy with the words, "You, sir, are immoral!" And Dennis ("Mr. March") Dwyer, 42, a shoe store co-owner, was chided by his minister for posing behind a pair of size-17 wingtips. Overall, though, the nearly nude dudes have drawn plenty of chortles and even the occasional compliment. "Tons of customers come into the store and talk about it," reports Jacqueline Gerace, a salesclerk and wife of "Mr. June," John Gerace. "One woman said, 'I saw your husband in the calendar and he's got a nice [bum].' That made me feel so good."
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