Update

Britney Plays Dual Roles in Steamy 'Gimme More' Video

UPDATED 10/05/2007 at 03:30 PM EDT Originally published 10/04/2007 at 07:40 PM EDT

Britney Plays Dual Roles in Steamy 'Gimme More' Video
Spears during the video shoot
Alec Byrne
Can't get enough of Britney Spears? Then her new video for "Gimme More" is just the ticket, with the singer playing dual roles: sexy brunette pole dancer, and a curious blonde watching her.

PEOPLE got a sneak peek of the four-minute video, which MTV says will premiere Monday on TRL.

It's the first video from her upcoming album, out Nov. 13 and titled Blackout. The video premiered exclusively on iTunes Friday in advance of all other outlets' Oct. 8 release. (The video also briefly hit YouTube, but was taken down due to a copyright claim by Sony BMG.)

The song "Gimme More" currently tops the iTunes chart with over 179,000 digital download sales and has raced up the Billboard Hot 100 Singles chart with a jump from No. 68 to No. 3.

In the video, a fit-looking Bad Girl Britney sports a tattoo on her bicep and dresses in all black. She wears a leather vest, a studded belt and skimpy panties over ripped fishnet stockings.

As she dances erotically around a pole and up against a mirror, she flips her hair while special-effects lights flash around her as the camera moves slightly in and out of focus to the beat of the song, giving it a raw and edgy look.

At times she's dancing alone and at others she's with several female dancers.

Not That Innocent

Meanwhile, the more innocent-looking blonde alter-ego Good Britney watches from the bar, giggling at times and looking stunned at others.

The footage goes from black and white with aura-like blue and pink lights to full blown color.

Photo Special

First-time director Jake Sarfaty was "handpicked" by the singer, a rep from label Jive confirmed, adding that the project, shot over two days, was purely Spears's "concept and her vision."

While the stripper-inspired choreography isn't going to blow critics away, it's much improved from her notorious performance at the MTV Video Music Awards. Spears, who seems to be genuinely enjoying herself, pulls off deeper moves and wears a much more confident – and seductive – look on her face.



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