Picks and Pans Review: Call of the Mall

updated 03/29/2004 AT 01:00 AM EST

originally published 03/29/2004 AT 01:00 AM EST

By Paco Underhill

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Attention, shoppers: This detail-laden, consumer-savvy guide explores what's right and wrong with America's 1,175 enclosed malls. Underhill, a retail anthropologist, dissects them from parking lots to display racks, finding enough tasty tidbits to stock a food court. (Sales rise when racks are angled, because shoppers get a better look at the goods.) He explains why malls are ugly—they're built by real estate developers, not retailers—and why, thanks to the Internet and the lure of easy-in, easy-out strip malls, the Galleria is headed the way of the drive-in theater.


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