girlshop.com
Site scene: Eclectic and funky, Girlshop boasts more than 150 indie designers.
Celeb shoppers: Reese Witherspoon, Jenna Elfman, Molly Sims, Tyra Banks.
Clicks with: Women who crave individuality.
ravinstyle.com
Site scene: A virtual girlfriend—Ravin (the romantic bohemian), Lela (the party girl) or Jackie (the city minimalist)—helps you find a distinct style.
Celeb shoppers: Rose McGowan, Catherine Bell.
Clicks with: The boutique lover. It nails that small-shop spirit.
net-a-porter.com
Site scene: It's an online fashion magazine where just a few clicks transport couture to your closet.
Celeb shoppers: Net-a-Porter won't breach customer confidentiality, though they do confirm an A-list clientele.
Clicks with: Fashionistas.
shopgirlchicago.com
Site scene: It maybe young (just launched in March), but Shop Girl packs a trendy punch with lines like C&C California and Von Dutch. Also has cool maternity clothes.
Celeb fans: Too soon to say.
Clicks with: Style-conscious shoppers 25+ and expectant moms.
shopbop.com
Site scene: A broad selection for a broad demographic (17-40+). From Diesel to Diane von Furstenberg, you'll find it here.
Celeb shoppers: Jessica Simpson, Hilary and Haylie Duff, Denise Richards, Christine Taylor.
Clicks with: Women who must have the most popular fashions, the moment they're available.
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