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On Monday, the ad campaign comes to the giant Jumbotron in Times Square in the form of a 30-second video that features a behind-the-scenes look at the lavish photo shoot, Brandweek reports. The video will air on the four-story-tall screen some 2,700 times over the next eight weeks.
Plus: Talk about Hilton's new fragrance on Off The Rack.
– Tim Nudd
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