"Men," groans a cosmetics CEO (Dylan McDermott) after hearing of his pals' latest relationship woes, "we're the new women." That's certainly the case on TV, where each new season's Sex and the City clones have begotten Entourage-wannabes like this crass nonstarter about four bigwig execs balancing work and play. Big Shots stumbles out of the gate with dopey plot lines about a pharmaceuticals CEO (Joshua Malina) juggling his needy wife and needier mistress (are we supposed to empathize?), and McDermott's efforts to squelch a reporter digging into his past indiscretion with a bubbly transvestite hooker. At least the Entourage guys are likable lotharios; aside from Michael Vartan, who is crushed to discover his wife was bedding his late boss, these Big Shots come up small.