Good Deeds

Heather Mills Uses Leg Joke for Latest Anti-Meat Ad

Originally posted Monday November 19, 2007 02:00 PM EST

Heather Mills's billboard

She's had a heated relationship with the media lately, but Heather Mills isn't shying away from posing for some provocative billboards. The former model and amputee is featured in posters that scream "You haven't got a leg to stand on!" and "Hey Meaty, you're making me so hot!" The shots, unveiled in London this weekend are for Viva!, a vegetarian charity, and highlight livestock as a key cause of global warming. "The startling truth is that animals farmed for meat and dairy are now one of the greatest threats to the planet," says Mills, imploring people to change their diets. "She is not above poking fun at herself to get a serious point across," says Justin Kerswell, campaign manager of the eyebrow-raising images. "She knows they would help get the message across and start a debate."
– Simon Perry