Style Watch

updated 11/26/2007 at 01:00 AM EST

originally published 11/26/2007 01:00AM

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PEOPLE.COM

KEY PLAYERS
The key to fashion success? These stars have a lock on stylish dark dresses with sexy keyhole necklines

SOPHIA BUSH in Yves Saint Laurent in L.A.

HAYDEN PANETTIERE at an event in L.A.

REBECCA GAYHEART in Monique Lhuillier in L.A.

ASHLEE SIMPSON in BCBG MAXAZRIA in N.Y.C.

WINNER'S CIRCLE

Natalie Portman was pinkalicious in an Elizabeth & James dress at the N.Y.C. premiere of Mr. Magorium's Wonder Emporium Nov. 11.

Behind the Seams

SEVENTH HEAVEN
Let the holiday shopping frenzy begin! On Nov. 15, 7th on Sale launches its annual designer auction on eBay with hot, discounted pieces from the likes of Marc Jacobs, Topshop and Ralph Lauren, as well as red carpet gowns worn by celebs, including Sarah Jessica Parker and Fergie. (See the dresses' original star turns, right.) More than 6,000 items will be available; bidding starts at 10 percent of the retail price of each piece, with all of the proceeds donated to HIV/AIDS care....

CH-CH-CHANGES
Anne Hathaway flaunted a flirty new bob at a Valentino event Nov. 9 in N.Y.C. The short do, cut by stylist Danilo, is for the star's role in the upcoming film Dancing with Shiva. Gwen Stefani also debuted a daring new look at Christina Aguilera's L.A. baby shower Nov. 10: The singer traded in her dark brows for bleached blond arches. Her signature red lipstick, of course, remained the same....

PURPLE REIGN
It's no secret Jennifer Garner is crazy in love with daughter Violet. So when the star needed a new scent, she couldn't resist the Violette eau de parfum and body cream from Fresh, which she picked up recently at the label's new Columbus Avenue store in N.Y.C. Note to Gwyneth Paltrow: Fresh also has a collection of Appleseed products!

Violette body cream, $85, and eau de parfum, $95; fresh.com.

10TH-ANNIVERSARY SPECIAL!

SPOTLIGHT ON COACH

Once home to basic, everyday accessories, the brand got a hip makeover that turned their pieces into Hollywood must-haves

When designer Reed Krakoff, 43, first joined Coach 10 years ago, "it was popular but had become less exciting." Setting out to revamp the traditional label, Krakoff introduced sassy designs and vibrant colors, and expanded the brand to include shoes and outerwear. Unlike many lines, Coach introduced new products every month. The radical makeover worked: Coach went from $500 million in sales in 1997 to $2.6 billion this year. And while a gaggle of celebs—including Sandra Bullock and Halle Berry—have snapped up the newer pieces, the label has stayed popular with everyday consumers as well. "The key is to always surprise people," says Krakoff, "to keep them coming back."

Delphine limited-edition 10th-anniversary bag, $1,000; 877-262-2404. Other items available on coach.com.

"My mom only wore Coach bags. The Delphine holds my life and the kitchen sink while still being sexy. It reminds me of my mom every time I sling it over my shoulder."
SANDRA BULLOCK

Leigh suede bag, $798

Signature gold minaudiere, $598

Weslyn boot, $378

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