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"We're drawn to stories about people finding their voice and finding their way because they help us ... [make] sense of our lives through the stories of others," Aniston said in a statement. "That's why we chose the name Echo, to echo back an idea, a challenge, something that resonates through all of us."
According to the showbiz paper, the company will have a first-look deal with Universal Pictures.
The two have already reportedly acquired the rights to several projects – some designed as star vehicles for Aniston.
They include the rights to Jane Fallon's U.K. bestseller Getting Rid of Matthew (in which a woman tries to manipulate her married lover into reconciling with his wife) and Laura Dave's The Divorce Party (in which a couple celebrates their 35th wedding anniversary by announcing their breakup).
The duo are also tackling true-life stories, including Counter-Clockwise (about a Harvard aging study) and The Goree Girls (about a wrongly accused woman who starts an all-female band in prison).
Aniston is currently filming Marley & Me with Owen Wilson in Miami.
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