Brad and Doug Pitt
Francois Durand/Getty; Alex Berliner/BEImages
04/03/2008 AT 10:40 AM EDT
For years, friends in Springfield, Missouri, have remarked on the physical resemblance between Brad Pitt
and his only brother, Doug. But the two share a deeper similarity: their commitment to charitable causes.
On Wednesday, Doug announced the creation of the Care to Learn Fund, a program designed to meet the immediate health, hunger, and hygiene needs of students enrolled in Springfield Public Schools, where both Brad and Doug spent their early years.
"Springfield is an awesome city," Doug told PEOPLE. "But like every city in America, we have poverty here. We have kids coming to school wearing shorts in 20-degree weather. We have kids who are hungry. We have girls who don't come to school because they don't have feminine products."
Through the Care to Learn Fund (www.caretolearnfund.com
), every dollar raised locally for the next three years will be matched with three dollars: $1 by the Jolie-Pitt Foundation, $1 by Springfield philanthropist Jim D. Morris, and $1 by an anonymous donor.
"It's a cool deal," explains Doug, one of the founders of Care to Learn. "I told Brad about some of the stories I'd heard of kids here in Springfield. He was on board from day one."
In addition to helping launch the Care to Learn Fund, Doug serves as the 2008 chairman of Springfield Area Chamber of Commerce. Last year he sold a majority share of his computer company – in part so he could devote more time to charity.
"I just got back from Africa a few weeks ago," said Doug. "I'm involved with a group that's helping to drill water wells."