By now, Ashton Kutcher's 30-second spots for Nikon's new Coolpix Style series cameras have been all over TV, but there's more of him to come, the company promises.

According to Nikon, the commercials with Ashton and a bevy of appreciative fans – one spot is set in a trendy hotel, while the other takes place in a shopping boutique – will be joined by an interactive Internet component, to be revealed soon.

Just what that is remains to be seen, as does the person to whom Ashton is speaking on the other end of his cellphone in one of the commercials.

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