But most reviews of Simpson's third album are mixed. The Waco native, 23, earns a fair share of Texas-sized praise from the Houston Chronicle, which awarded Bittersweet World three stars out of four. Calling the work "sweet," the reviewer says the album "plays like the solo record Gwen Stefani has been trying to make for years."
Another paper in the Lone Star State, the Dallas Morning News, finds Simpson "more listenable than ever," but the album "seductively inauthentic."
Then again, suggests New York's Daily News, bestowing three stars (out of five) on the release, "You won't be able to get a song like 'Outta My Head outta yours" – while The New York Times sums up Bittersweet World by observing, "It couldn't be more calculated, but that doesn't prevent it from being catchy, too."