"I've been looking for a way to collaborate with creative people all over the world," Braff tells PEOPLE. "There have been videos where many people lip synch a song, but I have yet to see anyone wrangle the resources of the YouTube revolution into one unified thing. I have no idea if it will work, but that's part of the fun."
Fans have until May 30 to submit their videos online. "I hope people will really think about it and make a video that articulates who they are and where they're from," adds Braff. "The idea is to pretend you wrote the song. How does the song speak to who you are and what's going on in your life? I want people to tell a story about themselves through Jay's song."
For more information, go to jaycliffordmusicvideo.com