PHOTO: Michael Phelps Is Coming to Breakfast
Check out the newly released prototype of the Kellogg's Corn Flakes box featuring the eight time gold medal-winning swimmer. Phelps will appear on special edition cereal boxes this fall for both Kellogg's Corn Flakes and Kellogg's Frosted Flakes. They are expected to hit shelves across the U.S. in mid-September.
"Michael embodies the values behind our Frosted Flakes Earn Your Stripes program. He knows that winning is not just about the glory that comes with gold medals, but about good sportsmanship, working hard and being your best," said Marta Cyhan, vice president of Kellogg's global promotions.
So what about that other breakfast of champions? "[There will be] no Wheaties box this time around; it's going to be Kellogg's," Phelps's longtime agent Peter Carlisle told Access Hollywood.
– Kristin Boehm